Content Strategy: Build Your Brand from Scratch
Defining Your Audience Persona
A course by Laura Busche , Brand Strategist
About the video: Defining Your Audience Persona
Overview
“While you probably have a high-level picture of your ideal customer, it’s time to get specific. Persona development is about adding as much detail as possible to empathize with the audience you serve on a deeper level. You don’t just want to get their demographics right: this is about connecting with human beings. Details are everything.”
In this video lesson Laura Busche addresses the topic: Defining Your Audience Persona, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Defining Your Audience Persona Have you ever found a piece of content that makes you feel like someone's reading your mind? That kind of mind-reading effect is the result of empathy, and throughout this lesson, we are going to learn how to research our audience so that they feel the same about us, about our content. We will take a look at some lean research techniques, both online and off-line, that are going to allow you to hear them, to make notes, to synthesize the learnings and insights that you're gathering, and then make them into actionable content tactics. Time to wear your scientis...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
