Content Strategy: Build Your Brand from Scratch

Defining Your Audience Persona

A course by Laura Busche , Brand Strategist

Brand Strategist. Colombia.
Joined June 2017

Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition

100% positive reviews (101)
3286 students
Audio: English
English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: Defining Your Audience Persona

Overview

“While you probably have a high-level picture of your ideal customer, it’s time to get specific. Persona development is about adding as much detail as possible to empathize with the audience you serve on a deeper level. You don’t just want to get their demographics right: this is about connecting with human beings. Details are everything.”

In this video lesson Laura Busche addresses the topic: Defining Your Audience Persona, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.

Partial transcription of the video

“Defining Your Audience Persona Have you ever found a piece of content that makes you feel like someone's reading your mind? That kind of mind-reading effect is the result of empathy, and throughout this lesson, we are going to learn how to research our audience so that they feel the same about us, about our content. We will take a look at some lean research techniques, both online and off-line, that are going to allow you to hear them, to make notes, to synthesize the learnings and insights that you're gathering, and then make them into actionable content tactics. Time to wear your scientis...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Content Strategy: Build Your Brand from Scratch

  • Level: Beginner
  • 100% positive reviews (101)
  • 3286 students
  • 4 units
  • 14 lessons (2h 27m)
  • 16 downloads
  • Category

    Marketing & Business
  • Areas

    Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling

Laura Busche

A course by Laura Busche

Teacher Plus
Brand Strategist

Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.

Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.


  • 100% positive reviews (101)
  • 3286 students
  • 14 lessons (2h 27m)
  • 29 additional resources (16 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Content Strategy: Build Your Brand from Scratch. Marketing, and Business course by Laura Busche

Content Strategy: Build Your Brand from Scratch

A course by Laura Busche
Brand Strategist. Colombia.
Joined June 2017
  • 100% positive reviews (101)
  • 3286 students