Content Strategy: Build Your Brand from Scratch
Brand Positioning
A course by Laura Busche , Brand Strategist
About the video: Brand Positioning
Overview
“Based on what you know about your target customer and brand principles, it’s time to define which themes and keywords to focus on. Throughout this lesson, we’ll use my six-question technique to clarify the themes it makes sense for your brand to own and invest in. Then, we’ll consolidate what we’ve learned thus far in a clear positioning statement.”
In this video lesson Laura Busche addresses the topic: Brand Positioning, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Brand Positioning You're doing great so far. You've already created a set of pillars that are going to become the foundation for this content playbook, but now it's the time to think about positioning. At its core, positioning is finding the right space in your customer's mind and going for it before anybody else does. To that end, throughout this lesson, we are going to learn how to shape up a positioning statement minus the hassle. Yes, there's a template for that. We're also going to take a look at how to craft a statement of value, called promise, that lets you truly connect with your a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
