Content Strategy: Build Your Brand from Scratch
About Me
A course by Laura Busche , Brand Strategist
About the video: About Me
Overview
“I designed my first brand strategy at 17 and haven’t stopped since. Join me as I go over some of the most inspiring and career-shaping moments that have led me here. ”
In this video lesson Laura Busche addresses the topic: About Me, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“About Me Hi there, I'm Laura Busche, and I'm a brand strategist by trade, but most importantly, by passion. I'm Colombian, German, I did my schooling in the United States, and currently live in South America, which has been home to me in every possible way you can shelter a human being. On a personal level, it's always been a priority to make time to stay close to my family, and that's meant building a largely remote work environment where I can truly enjoy my roles as a mother and as a partner. Now, I'll let you in on a little secret. When I was 16, I went into my high school principal's o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 3,665 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
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- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
