Content Strategy: Build Your Brand from Scratch
Prioritizing
A course by Laura Busche , Brand Strategist
Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
About the video: Prioritizing
Overview
“First things first: prioritize. Realistically speaking, you’ll never have all the time or resources you wished you did to execute content campaigns. In my experience, even when resources abound, there’s usually some other constraint that trumps that “ideal case” lingering in our minds. That’s why focusing on your why is so essential: what is the potential gain in crafting this content? We’ll set realistic, time-bound goals that clarify our intentions. We’ll also review some of the channel types available to us and determine which ones matter most and fulfil more of a supportive role.”
In this video lesson Laura Busche addresses the topic: Prioritizing, which is part of the Domestika online course: Content Strategy: Build Your Brand from Scratch. Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition.
Partial transcription of the video
“Prioritizing Realistically speaking, you'll never have enough time or resources to go after every single opportunity or every single new shiny channel that comes across. That's why this new lesson is so essential. Prioritizing will help you focus on what you do have in the best opportunities possible. Throughout this new lesson, we'll take a look at your "why", meaning your goals, key performance indicators, and what tactics can back those objectives realistically speaking. We'll also take a look at your "where", meaning the channels that make the most sense based on that "why". Let's get s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Strategy: Build Your Brand from Scratch
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing, Storytelling
Laura Busche
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
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- 14 lessons (2h 27m)
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- Level: Beginner
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