Storytelling Techniques for Conveying a Message
Thrill me
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Joined October 2020
About the video: Thrill me
Overview
“Next, I will tell you the importance of storytelling to connect emotionally and I will teach you the importance of identifying the emotion from which we want to build our story. You will also learn to connect with your own emotions.”
In this video lesson Gabriel García de Oro addresses the topic: Thrill me, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“Thrill me Welcome to Lesson 2, Unit 3: "Thrill me". Remember one thing: we are designing an engaging story and we are in "Thrill me" because we can also design emotions. Emotional design is as important as any other type of design. We'll see. First let me stop at emotion. What does it mean? We all talk about emotion. But sometimes in our universe there seem to only be two types of emotions: happiness and sadness. No, there are lots of emotions, they all tell us something. They have their own storytelling. Even the word emotion has its storytelling. We will enter the fabulous world of etymol...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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