Storytelling Techniques for Conveying a Message

Overview

“The plot is the key to any story. In this lesson we will begin by explaining the etymology of the word "argument", which comes from the Latin "argumentum", composed of the verb "arguere" (argue, make clear) and the suffix "mentum" (mentum = instrument, means or result, as in "monument", "instrument" and "sacrament"). This verb is related to the Indo-European root "arg" (to shine). Finally, I will show you an example of a plot path using my personal project. ”

In this video lesson Gabriel García de Oro addresses the topic: The Plot: The Path of Your Story, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Unit 3. lesson 4: The argument and the path that shapes your story's journey. It's important to recognize that even if we've discussed emotions. connection. and understanding. still a gap to bridge between my desires and the emotions the consumer should experience. the consumer. the other. And that is the argument. Now we will talk about different types of arguments and you will also see a very simple way to make an infallible argument. perfect in storytelling and narrative. Let's first explore the etymology of 'argument.' Derived from 'arhuere.' it means to illuminate the path. Thus. we sh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (834)
• 26429 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling