Storytelling Techniques for Conveying a Message

Overview

“The plot is the key to any story. In this lesson we will begin by explaining the etymology of the word "argument", which comes from the Latin "argumentum", composed of the verb "arguere" (argue, make clear) and the suffix "mentum" (mentum = instrument, means or result, as in "monument", "instrument" and "sacrament"). This verb is related to the Indo-European root "arg" (to shine). Finally, I will show you an example of a plot path using my personal project. ”

In this video lesson Gabriel García de Oro addresses the topic: The Plot: The Path of Your Story, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“The plot: the path of your story Unit 3, Lesson 4: the plot and path of your story. Although we've talked about emotions, about connecting, heroes, there is still room between what I want and what the consumer and the other should feel, and that is the plot. Now we'll talk about plots. You will see a simple way to create a foolproof argument, perfect in terms of storytelling and narrative. But let's go to the etymology of argument. Argument, from "arguĕre", is show the path, make the path shine. In this regard, we need to understand the argument as a literal path. There are many types of pa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23160 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling