Storytelling Techniques for Conveying a Message

Overview

“In this lesson I will tell you about the importance of dual purpose for the storytelling of your brand. I'll show you how Simon Sinek's "golden circle" works and tell you that there are studies showing that purposeful companies grow two to three times faster than their competitors. I will also talk to you about the "concrete" purpose of a storytelling: to inform, argue, persuade, describe ... I will name examples of all this and, finally, you will learn to identify the double purpose of your project: its deep reason for being, and also the purpose concrete that your story may have. To exemplify all of this, I'll show you the dual purpose of Burning Heads. ”

In this video lesson Gabriel García de Oro addresses the topic: The Dual Purpose, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“The dual purpose New block, new unit and new lesson. And dual, because we will talk about the dual purpose. We will try to understand what the dual purpose means because when we construct any brand story, we need to have two purposes clear. The first purpose is the raison d'être, the Why. It is the foundational purpose of all storytelling that we will do of a brand. This foundational purpose came from Simon Sinek, from his Golden Circle. You have the book and reference in Additional Resources. This first purpose is the Why. We will reach it through this Golden Circle. Any company or firm......”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (792)
• 23727 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling