Storytelling Techniques for Conveying a Message
Influences
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
About the video: Influences
Overview
“Next I will tell you which have been some of my most important influences in my facet as a storyteller: Ogilvy, Gianni Rodari, Martin Heiddeger, Bob Dylan, Charly Garcia ...”
In this video lesson Gabriel García de Oro addresses the topic: Influences, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“Influences Hi, welcome to this video-lesson which is about influences, mainly mine, but I hope they will also influence you. Let me tell you something about influences, about being influenced by the world. A phrase I really like, a Latin proverb said by Publius Terentius Afer, says: "I am human and nothing human is alien to me". What this sentence says to me is that the creator or storyteller must be influenced by as many things as possible because your interests make you interesting and as we want others to be interested in our story, that's it. Despite this, I'll talk about a world of inf...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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