Storytelling Techniques for Conveying a Message

Overview

“In this lesson I will tell you that any story needs a hero or protagonist to move forward. I'll teach you that the hero of a brand story can vary and be the founder, the product, the origins, the process, the location, or even the consumer. Also, I'll show you the hero from Burning Heads, which in this case is the product. Candles with the faces of some of the brightest and most creative minds I know: Gianni Rodari, Julio Cortazar and Úrsula K. Leguin. ”

In this video lesson Gabriel García de Oro addresses the topic: Who Is the Hero or Heroine of Your Story?, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Who is the hero or heroine of your story? Welcome to Unit 3, Lesson 3. We will talk about heroes. A brand story and any type of story always has a hero or heroine, and these can come in several forms. Here we can digress to look at this fantastic book, "The Hero with a Thousand Faces" by Joseph Campbell. I'll leave it in Additional Resources. A master in the world of heroes and heroic deeds. But for now, we'll talk about why we need heroes in a story. I recommend another book. Boris Cyrulnik. He talks about superheroes, why we need them. Look at these beautiful lines that empathize with me....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23160 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling