Storytelling Techniques for Conveying a Message
From Aristotle to Amazon
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Joined October 2020
About the video: From Aristotle to Amazon
Overview
“Next, I will talk to you about how, 2,400 years ago, Aristotle established the principles of storytelling, principles that are still valid today: introduction-middle-end, and hero, motivation, plot and setting. I'll show you how these rules can be applied to any story, from the most insignificant to blockbuster stories like Amazon.”
In this video lesson Gabriel García de Oro addresses the topic: From Aristotle to Amazon, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“From Aristotle to Amazon Welcome to Unit 2, Lesson 2, "From Aristotle to Amazon". That's some title. They are worlds apart. The world of Aristotle, 2,400 years ago, the world of Amazon, which is now. Do you know what? They haven't changed that much in terms of storytelling. The rules, structures and elements Aristotle said in his rhetoric and in his oratory and in his books, which are in Additional Resources, I recommend reading them, we need to read the classics because they give us tremendous power. I'll stop digressing. This is all as valid today as it was yesterday. Every story, said Ar...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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