Storytelling Techniques for Conveying a Message
How to Finish Your Story
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
About the video: How to Finish Your Story
Overview
“In this lesson I will talk to you about the importance of a good ending in any story. As the saying goes: "A good beginning keeps you listening / reading, but a good ending makes you recommend." The end of our story must be emotional, since it has the mission to shock our audience, the audience must feel that the trip was worth it. I will teach you various types of endings that you can apply to any story and you will learn how to design the perfect ending for your storytelling. To exemplify it, I'll show you possible endings for Burning Heads. ”
In this video lesson Gabriel García de Oro addresses the topic: How to Finish Your Story, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“How to finish your story The end of the end. It's still not the end of the lessons. No, we're in Lesson 6, but we'll talk about endings, about the importance of ending our story and our storytelling well. Remember we said that a storytelling is a promise that we have to keep? If we have promised information, we have to finish with the feeling that we were informed and listened and have informed everything if we are the creators of storytelling. If we promised entertainment and in the end we're not having fun, we are not keeping the promise and we generate bad expectations. If the start does...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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