Best seller

Storytelling Techniques for Conveying a Message

Where Will Your Story Live?

A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona

Best seller

98% positive reviews (785)

23,160 students

Audio: Spanish, English

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About the video: Where Will Your Story Live?

Overview

“It is important to identify the touchpoints in which your story will live. Storytelling has the ability to give meaning and destination to all the touchpoints of a brand, and a story has to be able to live in many media at the same time. In this lesson I will teach you the importance of transmedia storytelling and its basic rules. In addition, you will learn to create your own universe of media for your storytelling.”

In this video lesson Gabriel García de Oro addresses the topic: Where Will Your Story Live?, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Where will your story live? Welcome to the last but no less important lesson. Actually, it's the start of everything, the last of the course, but the first of everything. It starts by answering this question: Where will your story live? The answer is simple, wherever you like. Today a brand, a product, lives in so many media, it's called transmediality. You don't only live in the physical world, but also in social networks. You also live as a product when you try to sell your services. You live in many places. Our brand, our product, the things we communicate, our story can also live anywhe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

Level: Beginner
98% positive reviews (785)
23160 students
4 units
17 lessons (2h 36m)

Category
Marketing & Business, Writing
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Gabriel García de Oro

A course by Gabriel García de Oro

Teacher Plus

Executive Creative Director and Strategy Advisor at Ogilvy Barcelona

Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.

He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.