Storytelling Techniques for Conveying a Message
How to Persuade Your Audience
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Joined October 2020
About the video: How to Persuade Your Audience
Overview
“Next, I'll talk about the persuasive power of stories. I will show you examples of the 6 principles of influence developed by Robert Cialdini: reciprocity, coherence, social validation, sympathy, authority and scarcity. Finally, you will apply these influencing principles in your brand storytelling. ”
In this video lesson Gabriel García de Oro addresses the topic: How to Persuade Your Audience, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“How to persuade your audience? Welcome to Unit 4, Lesson 2. We've talked about many things, we've navigated lots of paths which have given us arguments, heroes. Now we have lots of pieces on the table and we will add a very important piece. We'll talk about how to persuade your audience. I want to use a parenthesis here or an asterisk with a footnote. Persuade does not mean manipulate, persuade means trying to speed up processes which occur in the heads of others, trying to establish connections with others. It's not about tricks to manipulate. We function in a certain way, our desires and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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