Storytelling Techniques for Conveying a Message

Storytelling Techniques for Conveying a Message

“After everything learned during the course, it is time to share your project. Whether it is a personal project, a start-up or a large brand you work for, now is the time to develop a storytelling capable of attracting, moving and connecting with your audience. Before saying goodbye, let's review the steps that I recommend following to achieve this by following the example that I have worked during the course, but, you know, you develop your own project. The power of stories to excite and empathize The power of a story lies in connecting emotionally with the other. Decide the emotions you want to convey, those from which you want to build your story.

The dual purpose Identify the general purpose of the brand and define the specific purpose of your storytelling, which must be related to the first. The internal structure of the story Keep in mind the basic elements of the structure: introduction, middle and end. Define who will be the hero or heroine, develop the plot looking for a powerful hook to captivate the recipient of your message. Also a shocking ending that makes the whole trip feel worthwhile, as we saw in Unit 3 of the course. How to tell your story To know the audience you are addressing, define the characteristics of your consumer persona. Next, set the tone for your narration, helping you create the verbal universe that you are going to use. Finally, decide where your story will live, that is, the media in which it will unfold. Now share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your storytelling and the phases that have led you to it. As sure that you have gone step by step doing the tasks and practices of the course, you will already have a long way to go, so it would be great if you shared in this final presentation each step you have taken accompanied by a brief explanation of what you have done in each one. On the other hand, if in addition to the Domestika community, you want to share your creation with everyone, you can upload photos of your process to your social networks with the hashtag # GabrielGarcíadeOroDomestika Much encouragement and I hope to see your proposal soon! Remember that one of the best ways to learn to tell stories is to listen to the stories of others. That is why I encourage you to participate in the forum and listen to the stories of your colleagues and share your advice and opinions. ”

Partial transcription of the video

“Final project Hi and welcome. Congratulations, you've got this far. Now you are aware of all the tools, of all the tips, of all the steps you need to bring out the storyteller you have inside. How will we do it? With the final project. You need to put all the pieces in place. Some advice: they are your pieces. You know what you want to build. I will give you an overview, a final reference framework, and I hope to see your projects, discuss them, focus and refocus them, and congratulate you again because I know it will work. Whatever the topic. Remember: this is either for your company, your...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23154 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling