Storytelling Techniques for Conveying a Message

Overview

“Words not only describe reality, they also create it. I will tell you the fable of the deaf frog, I will show you examples of the power of words to influence the story. In this lesson you will learn some of the most persuasive words and also the benefits of including sensory words in your story.”

In this video lesson Gabriel García de Oro addresses the topic: Words Matter, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Words matter Welcome to this new lesson called "Words matter". That's it, essentially. If we perfectly understand the words in the title of this lesson, we should be satisfied. Words are very important, and using certain ones means we matter to others. Before starting, I want to read you a story. You will find it in Additional Resources. It is taken from a book I wrote a few years ago: "The Fabulous Company", where there are tales that we can relate to the world of business, work, and they can inspire us. I'll start with "Once upon a time". I'll digress briefly. Every time we say "Once upon...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23160 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling