Storytelling Techniques for Conveying a Message

Overview

“In recent years the attention span has been reduced to 8 seconds, and that is why it is so important that our story begins with a hook. In this lesson I will teach you several examples and techniques to start your story. You will also learn how to choose the hook that works best for your story and I will show you an example of a hook from my personal story. ”

In this video lesson Gabriel García de Oro addresses the topic: Start with a Hook, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Welcome to lesson 5. Begin with a hook. Why use a hook? It's a complex and profound question. Since the year 2000. the importance of starting with a hook has been emphasized. capturing attention right from the start. Statistics reveal our attention span has decreased from 12 to 8 seconds. This is the duration we can concentrate on a task without being interrupted. highlighting the need for engaging hooks. Therefore. attracting through storytelling becomes absolutely necessary. If we don't. we won't listen. It's not them. but that odd consumer we must consider. We lose focus quickly. so it's...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (834)
• 26429 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling