Best seller

Storytelling Techniques for Conveying a Message

Start with a Hook

A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona

Best seller

98% positive reviews (785)

23,163 students

Audio: Spanish, English

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About the video: Start with a Hook

Overview

“In recent years the attention span has been reduced to 8 seconds, and that is why it is so important that our story begins with a hook. In this lesson I will teach you several examples and techniques to start your story. You will also learn how to choose the hook that works best for your story and I will show you an example of a hook from my personal story. ”

In this video lesson Gabriel García de Oro addresses the topic: Start with a Hook, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Start with a hook We're now in Lesson 5, "Start with a hook". Why start with a hook? It's a complicated and profound question. Since 2000, according to statistics our attention span has reduced from twelve to eight seconds. That's the span we have to pay attention without getting distracted. So, attracting through storytelling is absolutely essential. We don't listen. Not them, that strange consumer, no, no, no. You and I get distracted. So, it's important from the start to hook them and not let go as García Márquez said. "From the first page you have to take the readers by the neck and not...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

Level: Beginner
98% positive reviews (785)
23163 students
4 units
17 lessons (2h 36m)

Category
Marketing & Business, Writing
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling

Gabriel García de Oro

A course by Gabriel García de Oro

Teacher Plus

Executive Creative Director and Strategy Advisor at Ogilvy Barcelona

Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.

He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.