Storytelling Techniques for Conveying a Message

Overview

“In this lesson I will tell you the importance of knowing the audience of your story. I will show you how the same story can be told in many ways depending on who is going to listen to it. Knowing your audience will help you empathize with them and adapt the language. In addition, you will learn to create a consumer persona to visualize your audience by completing some basic questions: What does he do? How is a day in your life? What media does it consume? Where you live? What are your goals and motivations? What are your values? What are your pain-points?”

In this video lesson Gabriel García de Oro addresses the topic: Know Your Audience, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Know your audience Welcome to Unit 4, Lesson 1, where we will tell the story. Who we will tell it to, how we will tell it, the words we will use, we will see all of that. But first we need to do something essential, which is determine who we will explain our story to. Obviously some doubts arise here, probably some problems. "I want to talk to lots of people". "I want to address a large audience". It's not as if I'll talk to a specific person who I know, and I can adapt the language, my communication, my manners to that specific person. Yes and no. Actually, here we will use the techniques ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23160 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling