Storytelling Techniques for Conveying a Message

Overview

“There is a great variety of shades. You must find the one that goes best with your brand, with your story and, most importantly, with yourself. To achieve this, in this lesson I will teach you that we can use the 12 personality archetypes developed by Carl Jung to find the most appropriate tone for each story. You will also learn to identify the tone that best fits you and your story, and you will see examples of tones based on each archetype. On the other hand, I will show you examples of brand tones based on their personality and, finally, you will try to find the tone that best fits your storytelling.”

In this video lesson Gabriel García de Oro addresses the topic: Find Your Tone, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.

Partial transcription of the video

“Find your tone Welcome to this new lesson in which we'll talk about tone and the importance of finding our tone. And the importance of finding our tone. And the importance of finding our tone. And the importance of finding our tone. That is tone. Tone is the emotionality I introduce to specific words, literal words. It's of vital importance. We will do an interesting overview and I hope you join me and find it interesting. But first, let me give you four tips about a law of vital importance, which will clarify what I'll tell you. It's the law of Mehrabian. Mehrabian is a psychologist who wo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling Techniques for Conveying a Message

• Level: Beginner
• 98% positive reviews (785)
• 23160 students
• 4 units
• 17 lessons (2h 36m)

• Category

  Marketing & Business, Writing

• Areas

  Communication, Content Marketing, Copywriting, Marketing, Storytelling