Storytelling Techniques for Conveying a Message
Big Data vs Big Stories
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Joined October 2020
About the video: Big Data vs Big Stories
Overview
“In this lesson I will talk about the ability of stories to engage and activate our brain. I will tell you, for example, how when reading simple data, only the parts responsible for deciphering its meaning are activated in our brain. On the other hand, when the data is part of a story, the parts that the brain uses when we live a real experience are activated. This is so because stories help us connect emotionally and empathize.”
In this video lesson Gabriel García de Oro addresses the topic: Big Data vs Big Stories, which is part of the Domestika online course: Storytelling Techniques for Conveying a Message. Discover the most powerful tool for effectively communicating your brand, business, or work through emotions.
Partial transcription of the video
“Big Data vs. Big Stories Welcome to Unit 2, Lesson 1, where we will talk about "Big Data versus Big Stories". What does Big Data have, what do big stories have and how are they related in a world that seems fascinated by Big Data? I'm sure you've heard of Big Data. We'll talk about how it is related to big stories. First let me play you a video. This video is an experiment that dates back to 1944, done by two psychologists, Heider and Simmel, who showed this video to lots of people. They asked "What do you see?". People started to see something beyond geometric shapes moving around the spac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling Techniques for Conveying a Message
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Category
Marketing & Business, Writing -
Areas
Communication, Content Marketing, Copywriting, Marketing, Storytelling
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
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