Branding in Three Phases: Brief, Concept, and Visual Creation

Cult of Culture - Part I

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (520)

9,029 students

Audio: Spanish

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About the video: Cult of Culture - Part I

Overview

“In this lesson I will tell you how, at Estudio Yeyé, we started to download our first ideas and concepts through mental maps, in order to establish our references that will shape our branding project. ”

In this video lesson Estudio Yeyé addresses the topic: Cult of Culture - Part I, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“In this point We already have several useful ingredients To start developing Our conceptualization We already have a lot of information about the brief And we have already decoded it According to our own methodology What continues here Is to start referencing Both in the cognitive part of the same designer Well in this case I am the one who will elaborate this "mindmapping" process If I would like to add here In the sense that this is a personal process. When working with a set of designers There are many methodologies From focus groups From the "brainstorming", Since the Crisis Rooms From ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (520)
9029 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.