Branding in Three Phases: Brief, Concept, and Visual Creation
Cult of Culture - Part I
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: Cult of Culture - Part I
Overview
“In this lesson I will tell you how, at Estudio Yeyé, we started to download our first ideas and concepts through mental maps, in order to establish our references that will shape our branding project. ”
In this video lesson Estudio Yeyé addresses the topic: Cult of Culture - Part I, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“At this stage. we possess numerous valuable components to start forming our conceptualization. We've gathered extensive data from the brief and have interpreted it using our established methodology. This foundation allows us to move forward with confidence in developing our ideas and strategies. The next step involves referencing both in the cognitive aspect to enhance our understanding. of the designer himself. in this case. i am the one who will elaborate this The process of mind mapping is crucial. I want to emphasize that this is a deeply personal process. for individual creativity and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
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- 9,087 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · Turkish · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
