Branding in Three Phases: Brief, Concept, and Visual Creation
Course final project
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the final project for: Branding in Three Phases: Brief, Concept, and Visual Creation
Illustrating the branding
“Thank you very much for taking this course where I shared how we developed a brand in Estudio Yeyé. In this video I will recapitulate everything you have learned so far. I will follow up on your Final Project, doubts and comments in the Forum.”
Partial transcription of the video
“Alright. let's quickly summarize what we've covered in this course. We began with my introduction. followed by a discussion on my influences in both illustration and design. After that. we delved into understanding what a brief is. We explored its importance and how it serves as a foundation for any project. We initiated a branding project and implemented a work code. which we named foundation. to ensure consistency and clarity throughout the process. We discussed the personal and contextual references needed. from mind mapping to the project's aesthetic. Afterward. we transitioned into the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
- 97% positive reviews (522)
- 9,135 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
