Branding in Three Phases: Brief, Concept, and Visual Creation

Course final project

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,009 students

Audio: Spanish

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About the final project for: Branding in Three Phases: Brief, Concept, and Visual Creation

Illustrating the branding

“Thank you very much for taking this course where I shared how we developed a brand in Estudio Yeyé. In this video I will recapitulate everything you have learned so far. I will follow up on your Final Project, doubts and comments in the Forum.”

Partial transcription of the video

“Ok, I will make a brief summary of what we saw in the course. We start with my presentation, Then we talked a little about my influences, both in the illustration part and in the design part. Then we work on what is a "brief" to start a branding project and then we apply a work code, which we call "foundation". We talked a little about what references to have on a personal level and context level, from the "mind mapping" to the "look feel" of a project. Then we move on to the process of generating ideas, that is to put our Frankenstein's heart, where what we did was generate different conce...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9009 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.