Branding in Three Phases: Brief, Concept, and Visual Creation

Brain: Design and Visual Culture

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,009 students

Audio: Spanish

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About the video: Brain: Design and Visual Culture

Overview

“In this lesson, we will make a brief tour of various graphic references, how they have left a permanent imprint on our brain and, I will tell you, who have fallen in love with their work. ”

In this video lesson Estudio Yeyé addresses the topic: Brain: Design and Visual Culture, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“And for us, it's very important ... take references outside the design issue. Or that they are involved in another way with design, as Anthropology, as History; the Society itself, and well then, let's see one of these books that I bring to you. I want to start with the most important thing, in that series of influences. For me, it's definitely ... the most complete design studio that has ever existed. Or that exists. This is considered for study, like a Bible. Only consists of a series of logos, logo, after logo. The work, which Pentagram has done, in all its offices, and with all its part...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9009 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.