Branding in Three Phases: Brief, Concept, and Visual Creation
Project Brief
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: Project Brief
Overview
“A new client knocks at our door, has thought of us to develop the brand for your pizzeria ... How to interpret their needs, detect the problem and what solution to offer?”
In this video lesson Estudio Yeyé addresses the topic: Project Brief, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“Now. let's concentrate on the essence of the project and what we aim to achieve in this course. The course designed to embark on a branding project. providing a comprehensive understanding of the branding process. In this instance. we have a particular client in the studio that we wish to discuss with you. We are eager for your assistance in advancing this project. Your input from your computer will be invaluable to us as we work towards achieving our goals and delivering exceptional results. Every project For us. it begins with a brief. The brief is crucial as it provides the essential inf...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
- 97% positive reviews (521)
- 9,111 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
