Branding in Three Phases: Brief, Concept, and Visual Creation
Fun / dation (Our work code)
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: Fun / dation (Our work code)
Overview
“In this lesson I will tell you how we apply our work code and we turn it into the code of a brand so that it defines the course that our proposal will take and, thus, we solve the brief.”
In this video lesson Estudio Yeyé addresses the topic: Fun / dation (Our work code), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“In this lesson. we will discuss our work code and whether it truly qualifies as a code. It's essential to a language that is comprehensible to the design team. the copy team. and the project management team to ensure effective communication and collaboration among all parties involved. To ensure clarity throughout our project. let’s outline where we’re heading and what our goals are. This way. every team member understands their role and how they fit into the bigger picture. It’s crucial to acknowledge that even though this approach has evolved through continuous refinement over time. it st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
- 97% positive reviews (521)
- 9,111 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
