Branding in Three Phases: Brief, Concept, and Visual Creation

Fun / dation (Our work code)

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (520)

9,029 students

Audio: Spanish

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About the video: Fun / dation (Our work code)

Overview

“In this lesson I will tell you how we apply our work code and we turn it into the code of a brand so that it defines the course that our proposal will take and, thus, we solve the brief.”

In this video lesson Estudio Yeyé addresses the topic: Fun / dation (Our work code), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“In this lesson, we're going to talk a little... about our work team. If it's really a code, since we have to rely on a language that we can understand... both the team of designers and the copy team; or as the project management team. Where are we going in this project? What are we going to look for? That each integrating part, is totally in tune. I think that it is also important to say; although it is a method, that we have been perfecting over time; always being trial and error; every time new challenges arise in the study; this code, this process; It varies depending on the needs we hav...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (520)
9029 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.