Branding in Three Phases: Brief, Concept, and Visual Creation

Cult of Culture - Part II

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (520)

9,029 students

Audio: Spanish

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About the video: Cult of Culture - Part II

Overview

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In this video lesson Estudio Yeyé addresses the topic: Cult of Culture - Part II, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“[Music] Once we have all the main map you have to start organizing it, you have to see all the highlights we have here how are we going to classify it, what we are going to do in our proposal is to generate three different concepts That is also why the main map helps us a lot, so as not to get stuck in only one way, but to give you options, something that is very important for us in the studio is ... not present a single option to the client is to be able to take three different paths three ways to solve this, that also helps us stay very creative since each project is actually three projec...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (520)
9029 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.