Branding in Three Phases: Brief, Concept, and Visual Creation

The Pitch

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (520)

9,029 students

Audio: Spanish

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About the video: The Pitch

Overview

“In this lesson we will plan and develop our exit proposal, which includes a quick preview and sketch of our first ideas for the project. Likewise, we will develop the document for the client's presentation and define the narrative of each of the ideas that will help us explain and sell them better. ”

In this video lesson Estudio Yeyé addresses the topic: The Pitch, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“Well Now that we have everything on paper Let's move on to work on the computer Give our proposals. To take it to the final presentation Well then we are in the next stage After stopping all this part� In finding the concepts By the method we used That also corresponded To find more than anything a real meaning between Some concepts that had a story to tell That only was Like exploring logos about a second base And of the three concepts we got to� Lunatic Then we have also beyond and ... no. And from here what I did was, a little bit, move on to the sketch part Clean I imagine that everyone...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (520)
9029 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.