Branding in Three Phases: Brief, Concept, and Visual Creation

Overview

“In this lesson we will plan and develop our exit proposal, which includes a quick preview and sketch of our first ideas for the project. Likewise, we will develop the document for the client's presentation and define the narrative of each of the ideas that will help us explain and sell them better. ”

In this video lesson Estudio Yeyé addresses the topic: The Pitch, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“Well. now that we have everything on paper. We'll transition to finalizing all our proposals on the computer to prepare for the ultimate presentation. We're now entering the subsequent phase after identifying the concepts with the method we employed. also included discovering additional insights. This progression marks a crucial step in our overall that none of the concepts held a true meaning individually. but rather. they collectively told a more profound story than simply exploring a logo on a base. From these three concepts. we ultimately arrived at Lunatic. which encapsulated our visio...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

• Level: Beginner
• 97% positive reviews (521)
• 9111 students
• 4 units
• 15 lessons (3h 6m)
• 5 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Traditional illustration