Branding in Three Phases: Brief, Concept, and Visual Creation

Creating the brand guidelines (Our Brandbook)

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,009 students

Audio: Spanish

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About the video: Creating the brand guidelines (Our Brandbook)

Overview

“Once we have well defined our set of graphic and communication values, the only thing that remains is to create a bradbook that will allow us to give a guide and foundation to all the uses of our brand.”

In this video lesson Estudio Yeyé addresses the topic: Creating the brand guidelines (Our Brandbook), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“Now that we have our set of values Both graphics and communication It's time to establish a guide line That will allow us to give foundation To all brand uses What we can do in a future. also take advantage to generate certain applications And brand behaviors That can be linked to all these guidelines. Let's go to To give a quick review of a document that It's a previous document to make a guideline About the brand But that explains very well to the client On what would be like the main values Of the development of your identity Or what are the main characteristics of your ID In this case I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9009 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.