Branding in Three Phases: Brief, Concept, and Visual Creation

The table is served (The dessert)

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,010 students

Audio: Spanish

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About the video: The table is served (The dessert)

Overview

“To finish, I would like to give you 5 tips that will be very useful when you develop a branding project for a restaurant.”

In this video lesson Estudio Yeyé addresses the topic: The table is served (The dessert), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“I would like to take this section to mention five tips That within my experience I think they are useful For the development of a project Of (inaudible) restaurant. Add your seasoning It is very important that in these projects You put a bit of your mood, and a bit of your personality You have to make mach between what you are selling Between the product and your empathy towards If you're doing a taco restaurant Express what you feel through images or flavors Give messages that can highlight those flavors Be it verbal, visual� But always try to offer people certain visual poetry In which yo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9010 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.