Branding in Three Phases: Brief, Concept, and Visual Creation

Selection and second round - Part II

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,009 students

Audio: Spanish

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About the video: Selection and second round - Part II

Overview

“We continue refining our proposals and making a series of applications so that the client can visualize how his brand would be applied in different media.”

In this video lesson Estudio Yeyé addresses the topic: Selection and second round - Part II, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“[functional music] Hello again, here we are now In this lesson Where we are going to develop our proposal To sell to the customer Here I will show you a presentation Which is very similar to what we do in the study To sell an output pitch What is to present the proposal In this case, recapitulating a bit, We are working the branding of a pizzeria And in this first stage we had to develop the [inaudible] We also had to develop the branding proposal And what we do is present three proposals to the client With different paths, Both graphic and conceptual And they go to different sides But that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9009 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.