Branding in Three Phases: Brief, Concept, and Visual Creation

Selection and second round - Part I

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,010 students

Audio: Spanish

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About the video: Selection and second round - Part I

Overview

“Once we have a vague idea of how we want to present our proposals graphically, it is time to refine and improve them so that they are ready and presented to the client.”

In this video lesson Estudio Yeyé addresses the topic: Selection and second round - Part I, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“We already have as a base idea In each of the proposals And what follows then is� Explore some things. What I am going to present is also a summary of all the explorations Because I think I have the same way Each graphic designer Well you have to explore and explore. But I think that it is very important Well, be very clear about the focus of what we want And I think that will help us not to make a great selection Typefaces Or a selection of things everywhere We already have a whole background Research that will lead us at this point In what we have Or what we can do We started the first pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9010 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.