Branding in Three Phases: Brief, Concept, and Visual Creation

Present the new brand (production)

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,010 students

Audio: Spanish

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About the video: Present the new brand (production)

Overview

“In this lesson we will make a very simple production of a campaign that will work as a teaser before unveiling the Lunatic brand.”

In this video lesson Estudio Yeyé addresses the topic: Present the new brand (production), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“[Silence] [Music] Let's go to the studio photographic with Raúl Villalobos our photographer inhaus that going to give you some advice on how to make a Photographic production within his successful studio. Hi, I'm Raúl, I commissioned to take the photographs in Estudio Yeyé for this photograph I was asked to recreate the Apollo moon landing 11, we're going to need our camera, a light, a pizza and we are going to need a background to simulate the sky that the moon of if it is black, this background we made it very simple can you occupy a cyclogram but this is a cardboard attached to a tube an...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9010 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.