Branding in Three Phases: Brief, Concept, and Visual Creation

The Frankenstein: how to humanize our proposal

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (520)

9,029 students

Audio: Spanish

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About the video: The Frankenstein: how to humanize our proposal

Overview

“Here comes the communication and its respective strategy, which seek to make empathy between the brand and its user. ”

In this video lesson Estudio Yeyé addresses the topic: The Frankenstein: how to humanize our proposal, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“Now we go to� Specify the ideas that are going to be The foundation for our proposal It is always a theme and a dilemma of how the ideas arrive It is the part of course in which no longer there is a very clear methodology Porque� If I think an idea is� That spark that finds you in some way in the process. However, if there are ways to try to find it When not� When this spark does not happen there are different methods And all respond to different needs In this case The development that we have taken Of information handling From the brief, up� The coding of all this information Of our langua...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (520)
9029 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.