Branding in Three Phases: Brief, Concept, and Visual Creation
Which applications are the right ones for this project?
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
Joined July 2017
About the video: Which applications are the right ones for this project?
Overview
“In this lesson I will talk about one of the most popular brand applications for a restaurant: the menu. I will show you several examples of formats, styles and ideas that you can apply to your project. ”
In this video lesson Estudio Yeyé addresses the topic: Which applications are the right ones for this project?, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“Now that we are deciding which applications best suit the brand. what type of production will you undertake? And what type of production will you carry out? We take this opportunity to delve into menu design. which I believe is the most crucial element in establishing a strong brand identity for your restaurant. The menu is crucial as it has the most customer interaction. embodying our product's essence and brand concept. Each menu varies based on dish count. types. and average ticket. This element is key in shaping a strong brand identity for your restaurant. ensuring a distinctive finish ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration
Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
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- 9,135 students
- 15 lessons (3h 6m)
- 9 additional resources (5 files)
- Online and at your own pace
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
