Branding in Three Phases: Brief, Concept, and Visual Creation

Which applications are the right ones for this project?

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,015 students

Audio: Spanish

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About the video: Which applications are the right ones for this project?

Overview

“In this lesson I will talk about one of the most popular brand applications for a restaurant: the menu. I will show you several examples of formats, styles and ideas that you can apply to your project. ”

In this video lesson Estudio Yeyé addresses the topic: Which applications are the right ones for this project?, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“different, make a different production for each of the applications correct for the brand and what kind of production, going to take advantage this opportunity to talk a little about the menu design, which is what I consider the most important part in a restaurant branding because has more contact with the client, it is the one that contains the idea of our products and also the idea of our brand each of the menu has different demands depending on the amount of saucers depending on the type of cymbals, depending on the average ticket what yes and we always look for is to try offer a finishe...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9015 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.