Branding in Three Phases: Brief, Concept, and Visual Creation

Present the new brand (post-production)

A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer

97% positive reviews (519)

9,010 students

Audio: Spanish

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About the video: Present the new brand (post-production)

Overview

“Once we have the photographs, it is time to edit them and add certain elements that help us to start communicating our concept.”

In this video lesson Estudio Yeyé addresses the topic: Present the new brand (post-production), which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.

Partial transcription of the video

“[Music] Once we have the photographic material, we will go to postproduction and then we will ... some applications with said material. We already had our session of photographs with Raúl. A very short session, we wanted to do something ... obviously it does not require lot of work because ... suddenly the client can not pay for a full session, or a complete idea in short. But we also want how to present it. And especially what we wanted ... Well, it was that the pizza on the horizon was lost. And so give us an idea of a lunar surface. I had a feeling very ... as if it should be in an indet...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation

Level: Beginner
97% positive reviews (519)
9010 students
4 units
15 lessons (3h 6m)
5 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé

A course by Estudio Yeyé

Teacher Plus

Creative Director, Illustrator, and Graphic Designer

In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.

Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.