Branding in Three Phases: Brief, Concept, and Visual Creation
Presentation
A course by Estudio Yeyé , Creative Director, Illustrator, and Graphic Designer
Joined July 2017
About the video: Presentation
Overview
“To begin, I will tell you a little about my personal history, how Estudio Yeyé was started and what projects we have carried out in recent years.”
In this video lesson Estudio Yeyé addresses the topic: Presentation, which is part of the Domestika online course: Branding in Three Phases: Brief, Concept, and Visual Creation. Learn to mix the ingredients together to create delicious branding.
Partial transcription of the video
“Hello. nice to meet you. i'm Orlando Portillo. creative director and founder of Estudio Yeye. First of all. i want to thank you for taking this course. I really hope it's to your liking and above all that it helps you a Whether it's about developing your career or advancing your project. i want to share my background with you. I am originally from Chihuahua. a state located in northern Mexico that is largely characterized as a It is considered one of the most isolated areas within the Mexican Republic. known for its centralist where very little actually makes its way here Culturally. josé V...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding in Three Phases: Brief, Concept, and Visual Creation
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Traditional illustration

Estudio Yeyé
A course by Estudio Yeyé
In the climatic contrast that exists in the city of Chihuahua, Estudio Yeyé explores a unique way of dealing with branding. Estudio Yeyé puts beauty first in each of their projects, without neglecting the intellectual aspect: a good design must solve problems.
Orlando Portillo, creative director and founder of Estudio Yeyé, has worked for major brands such as Discovery Channel, Televisa, and Mini, among many others, before embarking on this project with which he develops all kinds of brands and emerging cultural projects in northern Mexico. He drives the idea that design is an expression of the innate creative capacity of the human being.
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