Copywriting: Principles of Writing for Advertising

Overview

“When unfolding all the pieces of your campaign, it is smart to make a timeline or calendar to see when to publish each piece. In this lesson, you’ll see how to build that timeline.”

In this video lesson Erica Igue addresses the topic: Timeline, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Timeline Your campaign is ready and running. And now we are going to put together a timeline or calendar for your project. There are several timelines for advertising campaigns. There are brands that have campaigns always active and there are brands that have campaigns that can last for a week, a month, six months or a year is very relative. What is known is that you will not build all advertising pieces and publish them all on the same day. So it’s important to build a timeline, or timeline, or think of this form of calendar for each piece of your campaign. Even seasonal campaigns need a t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing