Copywriting: Principles of Writing for Advertising

Overview

“When unfolding all the pieces of your campaign, it is smart to make a timeline or calendar to see when to publish each piece. In this lesson, you’ll see how to build that timeline.”

In this video lesson Erica Igue addresses the topic: Timeline, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Your campaign is ready and live. So. what do you think? Should we set up a timeline or calendar for your project now? There are various advertising campaign timelines. Some brands maintain ongoing campaigns consistently. Some campaigns last a week. others a month. six months. or even a year. It's all quite relative and depends It's clear you won't create and publish all the ads in one day. right? Thus. establishing a timeline is crucial. Planning ensures a structured approach to your advertising efforts. or consider this type of calendar for each segment of your campaign. Even seasonal camp...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (828)
• 19042 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing