Copywriting: Principles of Writing for Advertising
PR Stunt and references
A course by Erica Igue , Creative Director and Copywriter
About the video: PR Stunt and references
Overview
“The new craze for advertising agencies is to get the idea, run the campaign and demand a PR Stunt. If you don't know what that is, you will find out in this class :) See also on which sites I look for advertising references and keep up to date on the market.”
In this video lesson Erica Igue addresses the topic: PR Stunt and references, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.
Partial transcription of the video
“With your advertising campaign ready. And you already knowing how to communicate with your client. Now it's time to make it even bigger. In this lesson. we'll talk about PR Stunt and where to find advertising references. It's been a while since this PR stunt trend caught on in agencies. It's what they once termed guerrilla marketing. Pierre Stant is merely a publicity stunt that transforms your concept into news. This approach makes your idea headline-worthy. Shall we see two cases that did this? Have you heard about Burger King's upcoming announcement? Have you heard about it? No. In their...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting: Principles of Writing for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Content Writing, Copywriting, Creativity, Marketing
Erica Igue
A course by Erica Igue
Erica Igue is a Brazilian senior copywriter living in Madrid. She has worked for major advertising agencies like AKQA, R/GA, WMcCann, TracyLocke, and Aktuellmix and has received some of the most prestigious advertising awards in the industry such as Cannes Lions, El Ojo de Iberoamérica, The One Show, CCSP, and Wave Awards.
Throughout her career, she has created integrated, digital, and content campaigns for Netflix, Google, Skol, 99, Amazon Echo, Amazon Prime Video, Samsung, MasterCard, Hershey's, and more.
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