Copywriting: Principles of Writing for Advertising

Overview

“The new craze for advertising agencies is to get the idea, run the campaign and demand a PR Stunt. If you don't know what that is, you will find out in this class :) See also on which sites I look for advertising references and keep up to date on the market.”

In this video lesson Erica Igue addresses the topic: PR Stunt and references, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“PR Stunt and References With your advertising campaign ready and knowing how to communicate with your customer, it's time to make it even bigger. In this class, we will talk about PR Stunt and advertising references. It's been a while since it became fashionable, this PR Stunt story. I think that's what they used to call guerrilla marketing. PR Stunt is nothing more than a publicity stunt that makes your idea into the news. Let's look at two cases. "Burger King wisely controls McDonald's" - Mashable "A hilarious Halloween disclosure" Fast Company "A malicious move by Burger King" Time On th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing