Best seller

Copywriting: Principles of Writing for Advertising

A course by Erica Igue , Creative Director and Copywriter

Creative Director and Copywriter. Madrid, Spain.
Joined October 2019
Best seller
98% positive reviews (821)
18,781 students
Audio: Portuguese
Portuguese · Spanish · English · German · Italian · French · Polish · Dutch

Course summary

  • 15 lessons (2h 33m)
  • 21 downloads (11 files)
  • 11 exercises
  • Course final project

Recent projects


Erica Igue

Erica Igue
A course by Erica Igue

Teacher Plus
Creative Director and Copywriter

Erica Igue is a Brazilian senior copywriter living in Madrid. She has worked for major advertising agencies like AKQA, R/GA, WMcCann, TracyLocke, and Aktuellmix and has received some of the most prestigious advertising awards in the industry such as Cannes Lions, El Ojo de Iberoamérica, The One Show, CCSP, and Wave Awards.

Throughout her career, she has created integrated, digital, and content campaigns for Netflix, Google, Skol, 99, Amazon Echo, Amazon Prime Video, Samsung, MasterCard, Hershey's, and more.


  • 98% positive reviews (821)
  • 18,781 students
  • 15 lessons (2h 33m)
  • 21 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · Italian · French · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Copywriting: Principles of Writing for Advertising. Marketing, Business, and Writing course by Erica Igue Best seller

Copywriting: Principles of Writing for Advertising

A course by Erica Igue
Creative Director and Copywriter. Madrid, Spain.
Joined October 2019
  • 98% positive reviews (821)
  • 18,781 students