Copywriting: Principles of Writing for Advertising

Overview

“Shall we start at the beginning? In this lecture, I will explain what makes a copywriter, which I both think has changed in this profession over time, the difference between some types of writers, some good practices essential to write, and the importance of voice tone. Here we go?”

In this video lesson Erica Igue addresses the topic: Basic principles, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Basic principles In this lesson, you will learn what the copywriter does, what has changed in this profession today, some good practices and the importance of tone of voice. What does a copywriter do? Copywriter is nothing more than the advertising copywriter in English. It is the professional responsible for enchanting, convincing and persuade people to do something. That everyone can write, that's a fact. The difference between the copywriter is that he is able to write to trigger decision making. Speaking more clearly, it's not just writing for writing, but writing for selling. It is ver...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18782 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing