Copywriting: Principles of Writing for Advertising

Overview

“Shall we start at the beginning? In this lecture, I will explain what makes a copywriter, which I both think has changed in this profession over time, the difference between some types of writers, some good practices essential to write, and the importance of voice tone. Here we go?”

In this video lesson Erica Igue addresses the topic: Basic principles, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“In this class. you will learn what a copywriter does. what's changed in this profession today. some good practices. and the importance of tone of voice. What does a copywriter do? A copywriter is essentially an advertising writer in English. This professional's role is to engage. convince. and persuade individuals to take action. Writing is an ability that anyone can possess; that's a The key distinction is that an advertising writer crafts text to trigger decision-making. Simply put. not merely about writing. but writing with the intent to sell. Grasping this difference is essential for su...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (822)
• 18910 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing