Copywriting: Principles of Writing for Advertising

Overview

“A campaign never dies in the first creative, or it’s not a campaign. For this reason, in this class, you will unfold your key visual in different pieces, to reach your audience in different points of contact. Come with me!”

In this video lesson Erica Igue addresses the topic: Unfolding parts, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“In this class. we will meticulously dissect the components of your advertising campaign. In addition to analyzing some pre-existing examples from Hershey's that I possess. we will collaboratively develop new campaigns. I have prepared a Google Slides document containing all the texts from my campaign. which will and with mockups on the slide below for you to insert your campaign documents. All this will be in the additional resources. Ensure you make a copy of this file; otherwise. editing won't be possible. This course focuses on copywriting. not art direction. I want to see if you can cra...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (828)
• 19041 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing