Copywriting: Principles of Writing for Advertising

Overview

“A campaign never dies in the first creative, or it’s not a campaign. For this reason, in this class, you will unfold your key visual in different pieces, to reach your audience in different points of contact. Come with me!”

In this video lesson Erica Igue addresses the topic: Unfolding parts, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Unfolding parts In this lesson, we will do the step by step unfolding the pieces of your advertising campaign. In addition to seeing some ready-made ones that I have from Hershey's, we will also create new ones to do this together. I made a document on Google Slides where I put the campaign texts and with "mockups" on the slide below to insert your documents. This will all be in Additional Resources. It is important that you make a copy of this file, because otherwise you won't be able to edit. This is an advertising writing course, not an art direction. What I want to see is whether you ca...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing