Copywriting: Principles of Writing for Advertising

Overview

“Ok, ok, everyone knows that making mistakes is human, but there are SO common mistakes in the newsroom that I made a point of going through them in this class, after all, knowing what is wrong, it is easier to avoid, right?”

In this video lesson Erica Igue addresses the topic: Top Mistakes, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Top Mistakes In this class, you will see the main mistakes made by those who are not in the newsroom. That everyone can write, that's a fact, but it is important to keep an eye out for some mistakes that everyone can make. One of the main mistakes made is to believe in the old clichés. There is a classic cliché of not starting a sentence with negative words. There’s another one of not writing headlines that you’re questioning people, because you don't want to give the feeling of doubt. The third is to say that the first idea has to be thrown in the trash, because it is never good, because i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing