Copywriting: Principles of Writing for Advertising

Overview

“Jeez, which is where I give the gold :) In this class, I will show you the writing tricks I have accumulated over my career as a writer. It is the class with a plate full of tips and tricks that guarantee the technique to write your campaign. Play!”

In this video lesson Erica Igue addresses the topic: Writing tricks, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Writing tricks It's time for you to know some tips, tricks and tricks that I accumulated during my writing career. There are some text structures that you may have already learned at school, but now i'm going to teach you some advertising copywriting tricks and formulas. Let's say "keywords", the keywords. When you work at an advertising agency, you have several stages of approvals. The most important of these is the customer who gives you the briefing and tells you exactly what he wants to do and what you need to do for his brand. So more important than being able to speak what he wants to...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing