Copywriting: Principles of Writing for Advertising

Overview

“Jeez, which is where I give the gold :) In this class, I will show you the writing tricks I have accumulated over my career as a writer. It is the class with a plate full of tips and tricks that guarantee the technique to write your campaign. Play!”

In this video lesson Erica Igue addresses the topic: Writing tricks, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“It's time for you to learn some tips. tricks. and hacks that I've accumulated during my career as a writer. There are certain text structures you probably learned in school. Now. i'm going to share some advertising writing tricks and formulas with you. We'll explore the use of keywords and the concept of mirroring. In an ad agency. the process involves several stages of approval the most important of which is the client. We pass on the briefing and explain exactly what they want. Do what needs to be done to leave their mark. Therefore... It is more important than you succeeding Saying what ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (822)
• 18909 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing