Copywriting: Principles of Writing for Advertising

Overview

“Is it just advertising that inspires a publicist? I think not. In this class, you will see who my main influences and inspirations are, whether they are professionals or not.”

In this video lesson Erica Igue addresses the topic: Influences, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Influences For a creative person, anything can be a reference. In this class, you will meet the people who inspire me the most. For this, I prepared a document with my top 5, let's see. Eugênio Mohallem, if you are not from Propaganda, you may never have heard that name. But you have certainly seen an advertisement for him. Eugênio Mohallem is a Brazilian advertising copywriter and is a creative behind some of the most awarded campaigns in the world like Volkswagen's "Double Check" film. He is also responsible for dictating the tone of voice of Havaianas campaigns to date, in amazing headli...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing