Copywriting: Principles of Writing for Advertising

Overview

“We already know that your final project is an advertising campaign, right? But first, we have to know "tintin for tintin" what is it, what is it or not, what are and what are the points of contact, and that is what I will explain in this class.”

In this video lesson Erica Igue addresses the topic: Advertising campaign, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Advertising campaign In this lesson, you’ll see everything about an advertising campaign, with formats and touch points where your brand can be. An advertising campaign is composed of different pieces of communication that help sell your product or service. This campaign should sell an idea at different points of contact. To set an example, I'm going to show you another campaign that I did for Hershey's. Hershey's gave the agency the objective of leveraging sales of chocolate bars. With the briefing in hand, we brainstormed and we came up with an idea, doing a resistance test online. To par...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing