Copywriting: Principles of Writing for Advertising

Overview

“The baker needs the oven and the ingredients, the painter needs the canvas, paint and brush. What does a copywriter need to work? Of course, I cannot answer for everyone, but in this class, I will show you the main tools I use to work. Spoiler : not all are tools for copywriting .”

In this video lesson Erica Igue addresses the topic: Tools, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“In this class. you'll see the main tools I use for work. whether for copywriting or not. Whether it's for copywriting or another purpose. there are numerous resources and tools available to assist your writing endeavors. These aren't essential but can be useful at times. Today. i will introduce some of the most commonly used ones that I rely on daily. Shall we? The first tool I want to introduce to you today is Grammarly. Grammarly is a tool you add to your browser. ideally Google Chrome. It checks grammar. spelling. and more. enhancing your writing. It checks grammar. spelling. reviews tex...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (828)
• 19042 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing