Copywriting: Principles of Writing for Advertising

Overview

“The baker needs the oven and the ingredients, the painter needs the canvas, paint and brush. What does a copywriter need to work? Of course, I cannot answer for everyone, but in this class, I will show you the main tools I use to work. Spoiler : not all are tools for copywriting .”

In this video lesson Erica Igue addresses the topic: Tools, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Tools In this lesson, you will see what are the main tools that I use to work, whether they are copywriting or not. There are several resources and tools that help you when writing. It’s not a rule, sometimes you’ll need it, sometimes not, but I will show you the most common and the ones I use most in my daily work, let's see. The first tool that I will show you is Grammarly. Grammarly is a plugin that you install on your browser, preferably in Google Chrome. It checks grammar, spelling checks texts, detects plagiarism and is a writing assistant. Here I am in the logged area, you can create...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing