Copywriting: Principles of Writing for Advertising

Copywriting: Principles of Writing for Advertising

“You have arrived at your destination. And if you read this with the voice of Google, I know I can feel at home with you <3 How much we spent together, right? So far, I imagine it is already clear that, for me, what matters with each job is how much I can absorb from each thing and how much I can have fun. I sincerely hope that you have more than learned, that you have enjoyed and enjoyed these moments as much as I have. I would very much like to have taken a course like this when I started my career. So it was a great pleasure to be able to share a little of my history, my tricks, tools, tips, learnings and references with you. I'm super excited to see your final project grow and to see more and more people talking about it. Therefore, your task is to share your campaign on the Domestika forum so that others who have taken this course and also from the creative community can view and honor your work. Post any part of your campaign so I can see and comment. Tell us the concept, put the "call to action", the hashtag and the headline of your media campaign, according to what you were planning in units 3, 4 and 5. I want to see your campaign on the air! Also, check @kikaigue and @domestika in your posts. I want more is to see your work boom :) Remember that I am here to see your progress and give a standing ovation for your work. So, feel free to talk to me, show me your portfolio, ask questions, receive "pitacos" or just to really miss it. I just ask that you have a little patience with the volume of messages, but I promise that I will respond. I refuse to say goodbye, so I also expect your "hi" there on my Instagram profile. A kiss, Kika ”

Partial transcription of the video

“Final project I can’t believe it’s already at the end of the course. It was worth a lot because you got here. I hope you haven't learned to write but to use the words to your advantage. I hope you had so much fun with this course how much fun I had to do it. I also hope that with this course you have understood everything about an advertising campaign. With the briefing, idea, concept, "call to action", hashtag, execution and deployment of their own and charming and persuasive advertising texts. Don't forget the importance of the tone of voice and a good "call to action". Remember all the r...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18782 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing