Copywriting: Principles of Writing for Advertising

Overview

“And it's time to get your hands dirty (or paper, keyboard, notebook, wall, book, magazine, cell phone, whatever you prefer)! We start with the brainstorm, which can be delicious when the idea comes or a nightmare when it turns white, but I hope this class will be delightfully inspiring and enriching for you.”

In this video lesson Erica Igue addresses the topic: Brainstorm, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Brainstorm In this lesson, we will do the step by step of a brainstorming, the whole creative process. You will do with me the Hershey's Eaternet project that I have done before. And so we create together. First of all, you need a briefing. A briefing is the summary of the customer's order. What do you want with this campaign? Where do you want to get? What is your goal? It is essential to have this defined. In my case, the client Hershey's arrived with a briefing at the agency, wanting a promotion to connect with young people in Brazil. With the briefing in hand, we started brainstorming. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing