Copywriting: Principles of Writing for Advertising

Overview

“In this class, I will talk about my professional experience, how I got into advertising, where I've been, some achievements and main jobs.”

In this video lesson Erica Igue addresses the topic: Presentation, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Hello! Welcome to my course on Domestika. I'm Erika Iggy. a creative advertiser eager to share my insights. podcaster and art writer. famously known as Kika Iggy. Since childhood. i've been drawing. I attended courses and created caricatures and portraits of everyone My dad. he's an advertiser. my best friend. and the person I admire most in the world. When my father noticed that his youngest daughter was showing an interest in pursuing the same career path as him. he made the decision to enroll me in a technical advertising and marketing course at the age of 15. After that. i pursued adver...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (828)
• 19042 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing