Copywriting: Principles of Writing for Advertising

Overview

“In this class, I will talk about my professional experience, how I got into advertising, where I've been, some achievements and main jobs.”

In this video lesson Erica Igue addresses the topic: Presentation, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Presentation Hello, welcome or welcome to my Domestika course. I'm Erica Igue, an advertising creative, art writer and podcaster better known as Kika. I always drew since I was little, I took a drawing course, he made caricatures and portraits of everyone. My father is a publicist, my best friend and the person I most admire. When my father saw that his youngest daughter was beginning to be interested for his professional career, he decided to put me in a technical course in Advertising when I was 15 years old. After that, I studied Advertising in college, I joined my first agency and start...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing