Copywriting: Principles of Writing for Advertising

Overview

“As important as creating is to analyze, review and finalize your work. In this lesson, you will see what the steps are to follow before putting your campaign on the air.”

In this video lesson Erica Igue addresses the topic: Completion, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Creating is the toughest yet most enjoyable part. In this class. we'll review our work and go through the 'Mess Up' department. where we learn from mistakes. and complete our campaign. This phase of the work is crucially important and cannot be overlooked. Imagine you've been so focused on work for so long that sometimes you overlook small things. or even bigger ones. This realization came to me recently when reflecting on a particular Hershey's campaign. which I haven't talked about much before. but it was undoubtedly the most challenging job of my life. We built a website daily for 60 day...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (822)
• 18910 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing