Copywriting: Principles of Writing for Advertising

Overview

“As important as creating is to analyze, review and finalize your work. In this lesson, you will see what the steps are to follow before putting your campaign on the air.”

In this video lesson Erica Igue addresses the topic: Completion, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Completion Creating is the most difficult part, but also the most delicious. In this class, we will review the work, go through the department will be bad and finalize our campaign. This part of the job is extremely important. Imagine that you have had your head in a job for so long that sometimes you miss small things or not so much. For example, in this Hershey's campaign that I don’t know if I’ve already commented, but it was undoubtedly the most difficult job of my life, we made one website a day for 60 days. Think that each site had 20 pieces of chocolate. For each site, I made a title...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing