Copywriting: Principles of Writing for Advertising

Overview

“The internet and social networks have given consumers a lot of voice. This is good, because you know what they are talking about your brand, but it also gives you the responsibility to know how to interact and respond to that consumer. In this class, you will see some Community Management tips and best practices.”

In this video lesson Erica Igue addresses the topic: Community Management, which is part of the Domestika online course: Copywriting: Principles of Writing for Advertising. Learn techniques to translate your ideas into words and create powerful copy in different formats.

Partial transcription of the video

“Community Management It's no use putting your campaign on the air and don't keep an eye on what people are saying about your campaign and your brand. In this class, you will learn more about the professional who takes care of the brand's social networks and also some good practices. You already know the principles of communication, You know how to have an idea, you know how to write. Now you will see that you are also able to manage your brand's content on social media. This work is usually done by the community manager. He writes, interacts, analyzes, responds, he takes care of that commun...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting: Principles of Writing for Advertising

• Level: Beginner
• 98% positive reviews (821)
• 18781 students
• 5 units
• 15 lessons (2h 33m)
• 11 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Content Writing, Copywriting, Creativity, Marketing